What kind of jackets are popular right now? An inventory of the latest trends in autumn and winter 2023
As the weather gets cooler, outerwear becomes the focus of fashionistas. By analyzing hot topics on the Internet and e-commerce platform data in the past 10 days, we sorted out the most popular jacket styles and their characteristics in the autumn and winter of 2023.
1. Ranking of popular coat types
| Ranking | Jacket type | heat index | Popular elements |
|---|---|---|---|
| 1 | leather jacket | 98 | Oversize version, distressed treatment |
| 2 | long trench coat | 95 | Khaki returns, belt design |
| 3 | quilted cotton jacket | 90 | Short design, diamond pattern |
| 4 | woolen coat | 88 | Double breasted, camel color |
| 5 | bomber jacket | 85 | Army green, embroidered details |
2. Analysis of popular jacket materials
This year’s autumn and winter coats show a diversified trend in material selection:
| Material type | Proportion | Features | Represent the brand |
|---|---|---|---|
| Eco-friendly leather | 35% | High softness and easy care | ZARA, H&M |
| recycled wool | 28% | Warm and sustainable | Max Mara |
| Functional fabric | 22% | Waterproof, windproof and lightweight | The North Face |
| Cotton and linen blend | 15% | Good breathability and retro feel | MUJI |
3. Celebrities’ favorite jacket combinations for street photography
Through analysis of celebrity street photography data in the past 10 days, we found that the following combinations are the most popular:
| Jacket type | inner wear | Bottoms | shoes | Represent the star |
|---|---|---|---|---|
| short leather jacket | turtleneck sweater | straight jeans | chelsea boots | Yang Mi |
| long trench coat | shirt + vest | suit pants | loafers | Xiao Zhan |
| oversize woolen coat | hooded sweatshirt | sweatpants | dad shoes | Wang Yibo |
4. 2023 Autumn and Winter Jacket Color Trends
This season’s coat colors break the traditional autumn and winter color series, presenting a more diverse range of choices:
| Color system | representative color | Popularity | Matching suggestions |
|---|---|---|---|
| earth tones | caramel color | ★★★★★ | Pair with black or white interior |
| cool colors | glacier blue | ★★★★ | Suitable for mixing warm colors |
| Bright colors | cherry red | ★★★ | Recommended for small area use |
| neutral colors | High grade gray | ★★★★ | Can be matched with anything |
5. Purchase suggestions
1.Choose investment funds: It is recommended to give priority to classic windbreakers and woolen coats, as these items have a longer life cycle.
2.Focus on functionality: Northern regions can focus on thermal insulation performance, while southern regions can choose waterproof and windproof styles.
3.Mix and match: Try layering jackets made of different materials, such as a leather jacket with a long windbreaker to create a layered look.
4.Eco-friendly choice: Prioritize coats made from recycled materials, which are both environmentally friendly and in line with current fashion trends.
From the above data analysis, it can be seen that the autumn and winter coats in 2023 show a trend of classics and innovations coexisting. While consumers are pursuing fashion, they are also paying more and more attention to practicality and sustainability. No matter which jacket you choose, finding a style that suits you is the most important thing.
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