What products are best to sell on Taobao? Analysis and recommendations of popular categories in 2023
With the rapid development of the e-commerce industry, Taobao agency sales have become the first choice for many entrepreneurs and part-time workers. Choosing the right product is the key to success. This article will combine the hot topics and hot content on the Internet in the past 10 days to analyze the current popular categories for Taobao consignment sales and provide structured data support.
1. Analysis of popular categories for Taobao consignment sales in 2023
According to recent hot search data and market trends, the following categories have performed particularly well:
| Ranking | Category | heat index | Suitable for consignment reasons |
|---|---|---|---|
| 1 | Small household appliances | 98 | Stable demand and high repurchase rate |
| 2 | healthy food | 95 | Consumption upgrades, high attention |
| 3 | pet supplies | 92 | The market is growing rapidly and profit margins are large |
| 4 | National fashion clothing | 88 | Cultural confidence drives consumption |
| 5 | Smart digital accessories | 85 | Technology updates quickly and demand is large |
2. Specific product recommendations and market analysis
1.Small household appliances
Recently, the search volume for air fryers, mini wall breaker and other products has skyrocketed. This type of product is small in size and has low logistics costs, making it very suitable for the consignment sales model.
| Product name | Search volume in the past 7 days | Average price per customer |
|---|---|---|
| air fryer | 250,000+ | 199-399 yuan |
| Mini wall breaking machine | 180,000+ | 159-299 yuan |
| Portable garment steamer | 150,000+ | 129-259 yuan |
2.healthy food
Meal replacement shakes, probiotics and other products continue to be popular. It is crucial to choose a supplier with formal qualifications.
| product type | target group | average monthly sales |
|---|---|---|
| Meal replacement food | Women aged 20-35 | 5000+ |
| Probiotics | All ages | 3000+ |
| health tea | 30-50 years old | 2000+ |
3. Things to note when selecting products for consignment sales
1.supply chain stability: Choose suppliers with stable inventory to avoid the risk of out of stock
2.profit margin: It is recommended to choose products with a gross profit margin of more than 30%
3.market demand: Verify product popularity through Taobao Index, business consultant and other tools
4.After-sales service: Prioritize suppliers that provide comprehensive after-sales support
4. New sales trends in 2023
1.Short video delivery: Douyin, Kuaishou and other platforms have become new traffic portals
2.Personalized customization: Customizable products are more popular among young consumers
3.Green and environmentally friendly: Search volume for environmentally friendly material products increased by 45% year-on-year
4.smart home: Demand for related products continues to rise
5. References to successful cases
| Store name | Main categories | monthly sales | Operating hours |
|---|---|---|---|
| XX Home Living Museum | Creative small appliances | 500,000+ | 8 months |
| XX Healthy Choice | health food | 300,000+ | 1 year |
| XX pet home | pet supplies | 250,000+ | 6 months |
Summary:Taobao consignment product selection needs to be comprehensively considered based on market trends, own resources and target customer groups. At present, small household appliances, healthy food and pet products are relatively safe choices, but it is also necessary to pay attention to the development opportunities of emerging categories. It is recommended that novices start with small categories and gradually expand after gaining experience.
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