How much does Lancome powder water cost? Hot topics and price analysis on the entire network in the past 10 days
Lancôme powder water, as a star product in the skin care industry, has recently become the focus of hot discussion on social platforms again. This article combines the hot data of the entire network in the past 10 days to analyze price trends, user reviews and purchasing suggestions for you.
1. Top 5 hot topics on the Internet (last 10 days)
| Ranking | Topic keywords | Number of discussions (10,000) | Main platform |
|---|---|---|---|
| 1 | Identification of authenticity of Lancôme powder water | 28.6 | Xiaohongshu/Douyin |
| 2 | Controversy over skin type suitable for pink water | 19.3 | Weibo/Bilibili |
| 3 | Double 11 pre-sale price comparison | 15.8 | Taobao/What is worth buying? |
| 4 | Pink level replacement evaluation | 12.4 | Douyin/Kuaishou |
| 5 | Analysis of new version ingredient upgrade | 9.7 | Zhihu/public account |
2. Price comparison of mainstream channels (400ml specification)
| Purchase channels | Official price | Activity price | giveaway | Remark |
|---|---|---|---|---|
| Tmall flagship store | ¥435 | ¥385 | 50ml sample*3 | Membership bonus cosmetic bag |
| JD.com self-operated | ¥435 | ¥379 | Cleansing 30ml + facial mask | PLUS members get another 20 off |
| Douyin live room | ¥435 | ¥365 | Customized gift box + hair tie | Limited time 2 hour offer |
| Hainan duty free shop | ¥298 | ¥268 | none | Requires air ticket to leave the island |
| Average purchase price | - | ¥310-350 | indefinite | There is a risk of counterfeit goods |
3. The three major issues consumers are most concerned about
1.Reason for price difference:The cost of additional services (after-sales/experience equipment) from official channels is 15-20% higher than that of purchasing agents, and the price difference for the duty-free version can reach 40% due to preferential policies.
2.Version differences:The domestic counter version contains tripeptide, while the European and American version contains hyaluronic acid. Some consumers have reported differences in texture.
3.Usage feedback:The praise rate for mixed skin is 82% (data from Xiaohongshu), but the proportion of cases with sensitive skin experiencing tingling sensation is about 11%
4. Purchase suggestions
1.Sufficient budgetGive priority to official channels. It is recommended to wait for major promotions such as Double 11, where the comprehensive discount can reach 60% to 70% off.
2.student groupYou can pay attention to the small and medium sample sets. The 150ml*2 combination set recently launched by Tmall has outstanding cost performance.
3.Distinguish authenticityPlease note: The genuine bottle has a three-dimensional rose relief, the liquid is light pink, and the bubbles rise slowly after shaking.
5. Observation of Industry Trends
According to ECdataway data, Lancôme powder water sales across the entire network exceeded 120 million yuan in September, a year-on-year increase of 23%. It is worth noting that the sales volume of Douyin channels has soared from 8% in the same period last year to 27%, showing that live broadcast e-commerce is becoming an important position for the announcement of new beauty products.
Note: The statistical period of the data in this article is October 15-25, 2023. Price information may fluctuate dynamically. It is recommended to compare prices in real time before purchasing.
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